• Home News Puma and Central Saint Martins Explore More Sustainable Technologies in New Collection

Puma and Central Saint Martins Explore More Sustainable Technologies in New Collection

Posted 18 May-2020 07:13 PM by lily | 7015

The collection includes a range of footwear, apparel and accessories for both men and women. It implements cutting edge dyeing technologies such as œDope Dye and digital printing, which reduce the use of chemicals and water. After being tested in the collection with Central Saint Martins, PUMA will also roll out these technologies press release distribution services in other parts of its product range.

Dope dyeing is a process that uses less energy, water, and chemicals than conventional wet processing, as one step in the dyeing process is eliminated. Digitally printing logos directly onto fabric also helps reduce waste and chemicals. With these initiatives, PUMA press release writing services reduced the water consumption in the collection by up to 17.4 percent, depending on the product.

Reducing waste goes beyond the production cycle, which is why PUMA also delved into new ways to make its marketing more sustainable. The campaign images for the collection were digitally sampled, using the technology of Dutch digital fashion video press release services house, The Fabricant.

By using cotton from the Better Cotton Initiative, PUMA press release distribution services also significantly reduces water use in producing the raw materials for the collection. In 2019, PUMA saved more than 13 billion liters of water by using BCI cotton throughout its product range, which is equivalent to 200 million average showers.

Source: https://www.webwire.com/ViewPressRel.asp?aId=259243

Tags:

PUMA, technologies press release distribution services, PUMA press release distribution services, digital fashion video press release services, Affordable Press Release Network, Low Cost Press Release Distribution Websites, Affordable Press Release Services, Affordable Press Release Distribution Site, Free Press Release Website

Company Information

Company Name Contact Person Contact Number Email Id Website Address
PUMA 8855664499 lilyadison001@gmail.com https://in.puma.com/

Other Fashion Related Press Release News

FIND U RINGS: AS AN ONLINE JEWELRY SUPPLIER, WHY DID FINDURINGS SUCCEED? Free

Find U Rings, a reliable online jewelry supplier selling wedding rings for men and women. They has specialized in product development in the field o...Read More


Talbots Donates to Hospital Heroes on the Frontlines Press Release Free

Hospital heroes around the country are working tirelessly making personal sacrifices while also going above and beyond the call of duty. Talbots r...Read More


Puma and Central Saint Martins Explore More Sustainable Technologies in New Collection Free

The collection includes a range of footwear, apparel and accessories for both men and women. It implements cutting edge dyeing technologies such as â€...Read More


Sustainable Fashion Week Launches This September in New York City Press Release News Free

Sustainable Fashion Week (SWF2020) is a six-day event showcasing sustainable fashion exhibits, giving visuals on what is sustainable fashion and w...Read More


Crown Uniform and Linen Announces New City- Specific Informational Pages on Linen Services Press Release Free

Crown Uniform and Linen, a leading commercial laundry service for New England, is proud to announce new city-specific pages to help customers fin...Read More