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Puma and Central Saint Martins Explore More Sustainable Technologies in New Collection

Posted 18 May-2020 07:13 PM by lily | 7015
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The collection includes a range of footwear, apparel and accessories for both men and women. It implements cutting edge dyeing technologies such as œDope Dye and digital printing, which reduce the use of chemicals and water. After being tested in the collection with Central Saint Martins, PUMA will also roll out these technologies press release distribution services in other parts of its product range.

Dope dyeing is a process that uses less energy, water, and chemicals than conventional wet processing, as one step in the dyeing process is eliminated. Digitally printing logos directly onto fabric also helps reduce waste and chemicals. With these initiatives, PUMA press release writing services reduced the water consumption in the collection by up to 17.4 percent, depending on the product.

Reducing waste goes beyond the production cycle, which is why PUMA also delved into new ways to make its marketing more sustainable. The campaign images for the collection were digitally sampled, using the technology of Dutch digital fashion video press release services house, The Fabricant.

By using cotton from the Better Cotton Initiative, PUMA press release distribution services also significantly reduces water use in producing the raw materials for the collection. In 2019, PUMA saved more than 13 billion liters of water by using BCI cotton throughout its product range, which is equivalent to 200 million average showers.

Source: https://www.webwire.com/ViewPressRel.asp?aId=259243

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PUMA, technologies press release distribution services, PUMA press release distribution services, digital fashion video press release services, Affordable Press Release Network, Low Cost Press Release Distribution Websites, Affordable Press Release Services, Affordable Press Release Distribution Site, Free Press Release Website

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Company Information

Company Name Contact Person Contact Number Email Id Website Address
PUMA 8855664499 lilyadison001@gmail.com https://in.puma.com/

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