Mr. Parker Verified

Originally from London and now based in Amsterdam, the Netherlands, Andrew Parker is a vice president of Forrester Research and research director for the company's EMEA IT research team. He is joint global leader of Forrester's research group focused on the Sourcing & Vendor Management role, and continues to guide the company's IT services research in Europe. As an expert in IT services, outsourcing, and offshoring, Andrew has pioneered coverage of these issues in the EMEA region for Forrester during an eight-year career with the company. He has contributed to powerful new thinking on the role of IT services for the enterprise and helped shape Forrester's view of the convergence between IT and telecom services in enterprise markets.[CR-LF][CR-LF]As an analyst, Parker has focused on strategic buy-side and sell-side IT services issues, offering insight and advice to both end users and service providers. His recent work deals with the changing patterns of demand for IT services globally and the emergence of a new ecosystem among supply-side companies in response. He co-developed Forrester's Adaptive Sourcing model: a new framework for IT outsourcing that acknowledges buyers' increasing need for flexibility and innovation embedded in the pricing and service delivery of outsourcing relationships. Current research activities deal with the IT services buying behaviors of European enterprises, the emergence of global delivery capabilities among European IT services firms, and the evolution of vendor governance and vendor management groups in large European companies.[CR-LF][CR-LF]Before joining Forrester, Parker was a freelance journalist working mostly for the Financial Times group in London. He was also joint owner of the specialist consulting company, Web Centric, which worked with major companies in applied IT and IT marketing projects. Parker has 30 years of experience in industry and commerce, with spells in the manufacturing sector, aviation electronics, and specialist media. His research has been widely cited in the business press including The Wall Street Journal, Business Week, The Economist and the IT trade press.[CR-LF][CR-LF]Parker holds a B.Sc. degree in microbiology from the University of London and a diploma in marketing from the UK Chartered Institute of Marketing. He is a member of the Chartered Institute of Marketing in the UK and belongs to the Institute of Directors in London.

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