A video press release involves the senses in a way that text-only press releases can’t. It’s a recorded video version of the same information but with sound and imagery bringing it to life. Media experts have found that over half of viewers take further action after exposure to an online news video. That’s quite an impact, and it’s one that many types of businesses increasingly are taking advantage of.
Even you have released your press as a video, to make it easier to get to you can get it published in various media platforms like websites, social media, blogs, newspaper and magazines.
Press release does cost you more than video press release, but in the long run it is worth spending the money on. It is not an expenditure but an investment, will definitely give you asset in return.
if your article is captivating and carries all the necessary information, then it is bound to get viral among the audience, via social media platforms or even verbal advertisement amongst people.
It is commonly said that pictures can speak a thousand words, and this is when that the image is a static one. Hence, you can well imagine what will be the impact of video. The video press release can convey those messages pretty clearly which a text-press release cannot. As per some market surveys, it has been statistically observed that the exposure of audiences to video press has resulted in more number of reactions. Therefore, if you want to stand out, video press release is an option for you.
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According to some common saying: video is the best form digital medium. Because they are the medium for infotainment, people can get informed about your press and also get entertained and hence glued to your content. But yes, video should not be something absolutely abstract but should have similarity to the topics of concern.
While video press releases are indeed incomparable, producing one is also easier than thought. To create a professional video, all you want are skilled freelancers to take care of video filming and video editing.
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