Cebu City, Philippines November 22, 2025. As part of its expanded Thanksgiving Program, Popolo Music Group (PMG), through its Cebu team, conducted a compassion-driven outreach activity at the Hope of Mandaue Enhanced (HOMe) Children's Center. The initiative formed part of PMG's Thanksgiving Celebration of Life in support of the Everlasting Hope Childhood Cancer Mission and other vulnerable children under protective care, reaffirming the company's commitment to community service and socially responsible engagement.
The HOMe Children's Center currently shelters 20 children who have been abandoned, neglected, abused, in conflict with the law, or considered at risk and in need of temporary protective custody under the City Social Welfare Services (CSWS). PMG's outreach aimed to bring joy, emotional uplift, and tangible support to the children while strengthening collaboration with local child welfare programs.
The activity was led by PMG's Chief Legal Counsel, Athena Salas, who represented the company during the outreach and reaffirmed PMG's long-term commitment to the Everlasting Hope Childhood Cancer Mission and to supporting vulnerable children in Cebu. Salas pledged that PMG would sustain its involvement through ongoing outreach initiatives, long-term partnerships, and continued resource support aligned with child welfare and humanitarian care.
The activity began with early morning preparations by the PMG Cebu crew, followed by a welcome message and a Thanksgiving reflection. Children participated in interactive group games designed to promote teamwork, confidence, and joy, alongside singing, dancing, and storytelling activities that encouraged creative expression and emotional uplift.
One of the most meaningful moments of the program was the Hands of Hope activity, during which the children expressed their gratitude to PMG, particularly for the donation of a television set that will be used during their regular Friday and Saturday film showings at the shelter.
Following the activities, PMG distributed Jollibee meals to all children and staff present. Essential items requested by the shelter were formally turned over, and each child received a PMG Thanksgiving Bag containing hygiene kits, food items, and daily necessities. The celebration concluded with a group photo and expressions of appreciation from the HOMe staff and children.
Through this Thanksgiving Celebration of Life, Popolo Music Group demonstrated its belief that success carries a responsibility to uplift communities through sustained compassion, ethical leadership, and meaningful action.
Popolo Music Group (PMG) is a global music production and artist development company founded by Seoul-based American entrepreneur Paul Pooh Lunt and Huong Kim. Established as a forward-looking record company, PMG was created with a clear mission to make the Philippines the hub for Asian pop music, positioning Filipino artists for global relevance and long-term success. PMG operates with a production-first, ethics-driven philosophy that prioritizes discipline, professional readiness, and sustainable careers over short-term visibility. Central to this vision is the PMG Trainee Program, a highly selective and professionally structured development system. PMG is distinguished as the only known company in the Philippines that provides its trainees with a monthly allowance, while charging no fees for training, development, or preparation. Headquartered in Manila with international offices and partnerships across key global markets, PMG continues to build an ecosystem designed to elevate P-Pop and establish the Philippines as a leading force in Asian and global pop music.
| Company Name | Contact Person | Contact Number | Email Id | Website | Address |
|---|---|---|---|---|---|
| Popolo Music Group - PMG | 2136848540 | info@popolomusic.asia | https://popolomusic.com/ |
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