Alex Jefferies is a senior research associate for the Sales and Marketing practice. Due to his educational background in English, Jefferies is skilled at both composition and editing. In addition to writing, reviewing, editing and improving the overall quality of all research documents for the Sales and Marketing practice area , Jefferies analyzes and provides feedback on a variety of Sales and Marketing publications, adding to the overall benefit of the research.[CR-LF][CR-LF]Jefferies works exclusively with the Customer Management Group. While Alex contributes to group research on CRM and sales/marketing automation, his own research agenda focuses on the enterprise-wide use of social media. He earned his B.A. from Loyola College in Maryland and his M.A. from the University of Massachusetts: Boston.
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