Lucie Draper brings more than 15 years of deep domain expertise to her role as a research director at AMR Research. She is responsible for conducting quantitative market research, which includes designing questionnaires and samples, conducting field interviews and surveys, and performing statistical analysis of research data and reports. Draper works closely with AMR Research clients on custom primary research-based engagements that help those clients with their product and marketing strategies.[CR-LF][CR-LF]Prior to joining AMR Research, Draper worked in a variety of market research and management roles, providing market data and competitive intelligence to Fortune 100 companies. She joined AMR Research from IDC, where she was program manager for the vertical markets group research on enterprise technology trends. Draper has written extensively about trends in IT adoption and IT budgets and worked with clients such as SAP, IBM, Microsoft, Oracle, and EMC. Her research has been quoted and published in many business and technology publications. She is fluent in French.[CR-LF][CR-LF]Draper received her BS in agricultural economics from McGilll University, majoring in business management.
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