Mr. Bruce Verified

Robert Bruce is director for ChainLink Research and covers retail and supply chain management. Before joining ChainLink, Mr. Bruce founded Value Chain Collaboration Associates Inc. Prior to that, he served as partner focused on retail/CPG industry segment at Surgency, Inc., now known as Benchmarking Partners.[CR-LF][CR-LF]There, he contributed to Surgency's cross industry knowledge capital and methodology, defining key applications for business multi-tier collaboration internally and externally within organizations, manufacturers and their suppliers.[CR-LF][CR-LF]Earlier in his career, Mr. Bruce led a variety of initiatives in marketing, store operations, buying, replenishment and distribution for a subsidiary of Target Stores, primarily focused on designing, implementing, and managing centralized basic replenishment and fashion apparel programs.[CR-LF][CR-LF]Mr. Bruce was also the original Chairman of the VICS Subcommittee as part of the Dynamic Information Sharing/Merchants Issues Committee, setting an industry standard for CPFR. [CR-LF][CR-LF]He often speaks and writes on emerging best practices in demand planning, forecasting and integrated collaborative value chains. He was chosen as an outside expert advisor to Alan Greenspan and the Board of Governors of the Federal Reserve System on Inventory Management.[CR-LF][CR-LF]Mr. Bruce is a member of the Northwest Arkansas Council of Logistics Management and was asked to join the Board of Directors of the Supply Chain Management Research Center at the University of Arkansas. He has been selected and referenced in Marquis's Who's Who in America since 1994.

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