Magento 2 offers a great selection of marketing features that allow you to expand your brand name and sales. It has special tools to reach more people and create more opportunities to make conversions. It also helps you in increasing the average transaction value. Here is how its marketing tools allow your business to increase profits.
Email reminders
This is a special characteristic of Magento 2 that allows you to create and automatically send emails to customers on special days. It includes abandoned cart emails, offering a discount, or reminding customers to purchase wish list items. The improved admin panel makes it easy to customize the default email template to fit your store.
Wish Lists
Magento 2 allows you to choose the number of wish lists that customers can make. You can also control how many invitations can be sent to view a wishlist. When your customers create wishlists, it gives you a chance to collect information and set up their accounts. You can also market users about the specific items in their wish list. The customers save the products they presently don't want to buy to their wish list. So you can sell out items of greater value and increase your average transaction value.
Reviews
It's really important to allow your customers to give their reviews about your products and services. It is highly crucial to e-commerce success, especially when customers can't see your product in person. Online shoppers rely heavily on reviews when making the decision to buy. It gives your brand a more personal feel and develops a sense of faithfulness and reliability between the customer and brand. Taking their opinions lets them feel and act as ambassadors to your brand. Thus Magento-2 lets you decide if only registered users can leave reviews, or if guest customers can as well, making it easy for you to set up the functionality and in turn increase your revenue.
SEO
Magento 2 provides you with all tools to optimize your content for search engines. It allows you to accomplish all your on-site optimization and also optimize the search terms that you require to get a good ranking, thus generates traffic to your site. It makes it easy to complete basic SEO tasks like setting up proper metadata, creating site maps, and redirecting URLs. Your brand can take advantage of these features to grow its reach and revenue.
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