My name is Wagner and on my blog we interview entrepreneurs and several have established successful businesses linked to Kickstarter and crowdfunding.
This week we interviewed Thomas Landers, Co-Founder of BoostYourCampaign, also discussed the services of their agency and crowdfunding advertising strategy.
Listed below are a few highlights:
Who are you and inform us about BoostYourCampaign!
I'm Thomas Landers, creator in BoostYourCampaign. Before starting BoostYourCampaign way back 2010, I was working with moderate to large companies in their own brand
Perfect Marketing Solution and marketing strategy for one of the US greatest marketing agencies.
I started BoostYourCampaign to help individuals raise money for their new project or business, or allow them to examine their idea in the marketplace before they go all-in on mass production. At that moment, we'd create our own landing pages and induce visitors to it, asking them to create a'donation' or pledge.
Search Engine Marketing Service Crowdfunding because we know it today, was in its early stages.
Who is your ideal customer?
We welcome everybody who has a good idea, is looking to raise money on crowdfunding or equity systems
Global SEO Packages , or is running a business and looking to increase their online revenue.
How important is pre-launch advertising for crowdfunding?
While it's possible to get a campaign financed without conducting a pre-launch campaign, it'll always come at a price. Pre-launch advertising is essential to any crowdfunding campaign Organic SEO Marketing that is planning to raise over $20,000.
Generally speaking what ad platform is ideal for crowdfunding?
Facebook/Instagram advertisements are appropriate for campaigns which are under 150-200% of their objective. Google Adwords can be utilized as an added tool then.
But, there are a number of exceptions to this. For example, campaigns wherein merchandise will be delivered already during the campaign such as on Indiegogo or even InDemand platforms.
What is the most effective method of getting customers for your campaigns?
We've got a huge return backer database as well as pixel audience gathered from e-commerce and crowdfunding campaigns we've been working with. These tools allow us to run exceptionally converting newsletters and targeted ad campaigns.
Have you got some crowdfunding advice?
Work on your pre-launch campaign.
Too many men and women anticipate visibility and pledges coming in from the stage, Dynamic Website Packages be it Kickstarter or Indiegogo. With hundreds of campaigns starting every day, the true visibility in the initial days will be very, very low. That is why it's vital to never bypass the pre-launch.
Without appropriate planning and marketing, your Kickstarter or Indiegogo campaign is likely to fail. While it's clear that you are excited, take the opportunity to build out an email list and get press release publishers in addition to influencers before you go live so they could plan in the book in their side as well.
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