Performive was named winner of a Stevie® Award in the Marketing Department of the Year category as well as the Re-Branding / Brand Renovation of the Year category in the 19th Annual American Business Awards®.
The American Business Awards are the U.S.A.'s premier business awards program. Nicknamed the Stevies for the Greek word meaning "crowned," the awards will be virtually presented to winners during a live event on Wednesday, June 30.
More than 3,800 nominations - a record number - from organizations of all sizes and in virtually every industry were submitted this year for consideration. Performive was nominated in the Marketing Department of the Year & Re-Branding / Brand Renovation of the Year categories.
In 2020, the two-woman team of Danielle Walter, VP of Marketing, and Nicolette Downs, Marketing Manager, joined Performive (formerly Total Server Solutions), to define new brand identity and build a marketing program during a time of global uncertainty and disruption. The drive to make a positive impact for IT Leaders through technology motivated the team to complete this impressive rebrand in only 100 days. An award judge commented that the work accomplished was "a herculean effort by a small but mighty team. Kudos for the vision and pulling this off in such an aggressive timeframe."
Performive was honored with two Stevie awards, a Silver for Marketing Department of the Year and a Bronze for Re-Branding / Renovation of the Year. "I knew we had so much more to offer our customers than the brand was communicating," Gary Simat, CEO of Performive, said. "Danielle and Nicolette were able to rework our messaging to speak our true value. I'm so proud of them for gaining recognition in the 2021 Stevie Awards."
One ABA Judge added, "Rebranding a company of this scale is always a big undertaking, with no detail too small. But just seeing the before/after between the websites, it's clear how much work needed to be done. The rebrand truly transformed the perception from an IT company to a people-first company." The full list of 2021 Stevie winners are available at www.StevieAwards.com/ABA.
About Performive
Mid-sized companies worldwide are faced with changing internal and customer expectations while constrained with limited IT staff and fixed budgets. At Performive, we specialize in providing growing SMBs and mid-sized companies enterprise-grade solutions scaled and priced right. In over 20 global locations, Performive delivers secure, hyperconverged solutions with world-class support and on-demand engineering assistance.
About the Stevie Awards
Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Sponsors of The 2021 American Business Awards include John Hancock Financial Services, Melissa Sones Consulting, and SoftPro..
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