After the introduction always include a quote either by you or by some member of your organization, I also like to include a link to your website in the second paragraph.
Example 1:
As adware and spyware developers are finding more and more ways of how to sneak in your computer, everyone should pay more attention to what he downloads from the internet, but most importantly one should use an adware and spyware protection program. There is no need to use a high priced adware protection software, in fact url here outlines many tips you can use to make sure that you computer remains spyware and adware free" said a spokesperson for this website in a comment.
Example 2 :
The Website owner when interviewed stated that "Overall URL here is a fresh idea for a website it is targeting a particular niche of the internet users since not everyone can afford a Ferrari, but everyone can dream of having one, and with this site anyone can try to find a second hand well kept Ferrari that is within his budget so this makes the website not just for the rich, but also for Ferrari lovers all over the world."
Example 3 :
In an online interview the creator of guitar guide said that "Even if you are a complete new beginner and you never even touched a guitar in your hand, you should read this eBook and you will remain amazed by how fast you can pick up a guitar and get confidence in playing tunes after you read this simple step by step guide, you will get the needed self-assurance in playing in front of an audience in no time"
Example 4 :
In an online interview, Dean states "To set up a profitable business, you just have to do 3 things; attract highly targeted prospects to your website, convert these prospects into buyers and convert these buyers into repeat buyers. While this sounds really simple, the fact is it isn't! The words you choose to display on your website can literally make or break your business. Such is their importance! Business owners are only now starting to realize how important sales copy is In the second paragraph you can 'talk' directly to your readers with the excuse of a mini interview taking place, but in reality your aim should be to include another link in the press release so that people will click it and visit your website and as we all know More Traffic More Sales.