Connexity, the leading independent source of new customers and sales for online retailers, announces today that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers.
Online retailers are taking advantage of increased demand in commerce
oriented channels to diversify outside of traditional walled gardens
like paid search. Connexity's acquisition of Skimlinks creates the
largest independent customer acquisition channel for ecommerce, adding
thousands of new retail-oriented publishers, including many desirable
and respected consumer-facing media brands. The companies' combined
reach will drive nearly $2.5 Billion in commerce annually. Online publishers are increasingly turning to lead generation
commerce revenue as a way to increase monetization of their loyal
shopping audiences. Publishers are looking to expand and diversify those
monetization sources to include cost-per-click budgets in addition to
traditional CPA budgets. Bringing Connexity's longstanding direct
retailer advertising relationships to Skimlinks' impressive network of
publishers will be a big step forward in providing easy access to those
cost-per-click budgets and enabling both improved monetization yield and
diversification. "Connexity and Skimlinks share a similar mission as architects of online shopping markets," said Bill Glass, CEO of Connexity. "Our
solutions help retailers acquire new customers and sales while enabling
ecommerce-oriented publishers to monetize engaged shopping audiences.
Combining the companies creates more scale on both sides of the
marketplace." Merchants advertising on Connexity will benefit from easy access to
new, high-quality traffic sources on Skimlinks like marquee publishers
such as Cond© Nast, DotDash, Hearst, Vox Media and over half of the top
100 publishers globally. Connexity's enterprise publishers and
ShopYourLikes social influencer partners will also benefit from access
to CPA affiliate advertising budgets from over 48,500 retail advertisers
live on the Skimlinks platform. Skimlinks publishers will benefit from access to incremental
cost-per-click monetization in budgets of premium Connexity merchants
including brands like Dell, Wayfair, Chewy, Kohl's, Skechers and more.
Skimlinks advertising partners will also obtain easy access to
Connexity's premium publisher and social influence marketing network
without any incremental work. "Our combined scale will fortify Connexity as a critical customer
acquisition channel for retailers and will strengthen publisher
monetization solutions," said Sebastien Blanc, CEO of Skimlinks. "By
marrying Connexity's CPC search budgets with the broad CPA affiliate
monetization coverage of Skimlinks, we provide best-in-class
monetization for publishers." Connexity was advised on the transaction by the JEGI. Skimlinks was advised by Stifel. About Connexity Connexity accelerates customer acquisition and revenue growth for
retailers. Delivering access to an exclusive set of advertising
channels, Connexity's Retail Performance Marketing Network connects
retailers with high-value, hard-to-find shoppers. In 2019 Connexity generated over 400M leads and $1.3B in retail
revenue managing product ad campaigns across premium content and
shopping sites, paid listings with preferred-placement and social
influencer marketing. Advanced campaign technology and skilled analyst
teams enable Connexity to deliver performance optimized to the
retailer's cost-of-sale goals. Connexity, Inc., is headquartered in Los Angeles and operates in the
United States, the United Kingdom, France, Germany, and Italy. It is
owned by Symphony Technology Group (STG). About Skimlinks Skimlinks powers commerce content strategies for publishers. As the
world's largest commerce content monetisation platform, Skimlinks helps
grow a revenue stream that can contribute as much as a quarter of a
publisher's overall revenue, which enables publishers to be less
dependent on advertising. Skimlinks technology automatically earns publishers a share of sales
they drive through product links in commerce-related content created by
editors. The platform is a one stop solution providing the technology
and the data to start, grow and successfully scale a content commerce
strategy across desktop, tablet and mobile. Skimlinks connects 60,000 publishers to 48,500 merchants around the
world, generating $2.5m of sales every day. With over ten years in the
industry, Skimlinks is ideally placed to become the publisher's trusted
long-term partner. Clients include half of the top content publishers in
the world such as Conde Nast, Hearst, Yahoo!, Huffington Post, Trinity
Mirror, MailOnline, Pedestrian Group, and South China Morning Post. Skimlinks operates globally, with a significant footprint in the US
and UK, as well as fast growing operations in Europe and APAC. Skimlinks
was founded by Alicia Navarro and Joe Stepniewski in 2007. Source - https://www.newswire.com/news/connexity-expands-retail-content-network-reach-and-improves-commerce-21149367
Company Name | Contact Person | Contact Number | Email Id | Website | Address |
---|---|---|---|---|---|
CONNEXITY | 3105711235 | angus.quinn@skimlinks.com | https://connexity.com/ |
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