Mr. Ensor Verified

Benjamin Ensor, based in Forrester's London office, primarily contributes to Forrester's offerings for the eBusiness, Channel and Product Management professional, and is a frequent contributor to the Strategy professional, and Market Research professional. His leading research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models and managing multiple distribution channels. In particular, Ensor specializes in understanding the impact of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.[CR-LF][CR-LF]Before he joined Forrester, Ensor was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before that, he worked as a financial journalist in London for four years. Ensor has a degree in modern history from Trinity College, Oxford.

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