ALBERT ALBA

Albert Alba is a journalist based in Dubai, United Arab Emirates

 A storyteller and Integrated PR & Marketing Communications strategist with impeccable English editorial, media relations, client servicing, account management and team leadership skills. As a seasoned media and communications professional with over three decades of work experience as a journalist, English editor, PR & Communications specialist, and Digital Marketing & Communications Manager, I turn business, organisation and brand growth aspirations, key milestones and valuable industry insights into newsworthy, impact-driven and compelling content.

In driving strategic PR, communications and marketing campaigns, I ensure that such content is consistently conveyed through high-impact traditional, digital and social media communications activities that capture the attention of and engage a wide range of target audiences; help build sustainable relationships with key stakeholders; and enhance brand integrity, credibility and public awareness.

Utilising the three C’s – Clear, Concise and Compelling – my core expertise involves crafting and developing key messaging, editorial, communications and marketing material across multi-channel platforms and towards specifically identified and intended target audiences. Such content includes news reporting; feature stories; thought-leadership blogs or articles; media releases, press statements and Q&A’s; website content; social media posts; CEO and top-level management speeches and presentations; marketing communications and campaigns collateral; as well as all other essential communications materials for internal, external, corporate and crisis communications purposes such as newsletters, e-mails and public statements.

Let me help you craft, plan, and execute a strategic and fully Integrated Marketing, PR & Communications program that will enable you to achieve your communications objectives and business growth aspirations, as well as lead an effective and efficient communications team and mentor junior staff into becoming the communications specialists of the future.

Social Profile:

Linkedin - https://www.linkedin.com/in/albertalba/

Twitter - https://twitter.com/albertalba

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