Kihachiro Onitsuka, aspiring to start a company that would contribute to nurturing youth and the development of society through sports, founded ASICS in 1949. Our founding philosophy of ANIMA SANA IN CORPORE SANO ? A Sound Mind, in A Sound Body expresses our desire for people around the world to live healthful, happy lives both physically and mentally. Learn more about ASICS history since September 1, 1949: the story of how our founder Mr. Kihachiro Onitsuka, grew the company from a basketball shoe maker in his home town?Kobe, Japan to the international sports company of today. ASICS Ventures searches for promising startups to develop innovative business collaborations for future growth of ASICS. ASICS Sports Museum offers an interactive, fully immersive experience of the remarkable performance of athletes, sporting footwear and equipments. For the admission to the museum, advanced booking is required for all visitors. Please see Online Booking page for more details. ASICS researchers are scientists dedicated to solving complex problems to meet the needs of ASICS customers. They work together to identify the performance features demanded by the users of sporting goods.