Signifyd Appoints Second Annual Global Customer Advisory Board to Shape the Future of Commerce

œWe're fortunate to be working with some of the world's best retail brands, said Signifyd Co-Founder and CEO Raj Ramanand. œAnd we're luckier still to have direct access to their thinking and wisdom through our Customer Advisory Board. Signifyd's products will continue to squarely address the key challenges that retailers are confronting thanks in no small part to the insights provided by these retail visionaries.

Signifyd's first Customer Advisory Board launched in late 2019 and its members have been instrumental in shaping the products and solutions that are key to its identity-centric commerce protection. Those products and solutions include Signifyd's Commerce Protection Platform for comprehensive fraud and abuse protection across the customer journey, Payments Optimization to route transactions intelligently down the SCA-compliant path of least resistance, Decision Center for custom policy management, Authorization Rate Optimization for higher payment conversion rates, and most recently, Return Abuse Prevention for defense against consumer abuse.

Signifyd is pleased to welcome its 2021 Customer Advisory Board members:

• Sid Goyal, corporate vice president at Samsung, is a polymath with deep experience advising enterprises on the best path forward.

• Wenbo Zhang, director, buyer risk management at Wish.com, has an in-depth understanding of the challenges of fraud and risk management across a number of business models.

• Santosh Marrivagu, head of UK & Ireland at Emma ” The Sleep Company, has collected encyclopedic ecommerce knowledge working across all sizes of retail businesses and in a variety of mission critical roles.

• Laurene Lecomte, head of risk, payment and fraud management at Back Market is a payment and risk management innovator operating in an organization experiencing dramatic growth and regional expansion.

• Anthony Milano, vice president ecommerce, Americas at Boardriders, is a digital innovator with an entrepreneur's spirit who oversees a full roster of apparel brands affiliated with Boardriders.

• Steve Vranes, CEO at Hot Topic, BoxLunch and Her Universe, is a visionary omnichannel leader and innovator who has a unique perspective from the top of the ecommerce organizational chart of the premier merchandising platform for entertainment and music.

• Hamilton Powell, CEO at Crown & Caliber, launched a uniquely better way to buy and sell pre-owned luxury watches that gives customers confidence that every watch is genuine and that Crown & Caliber is building relationships, not just processing transactions.

Source - https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/signifyd-appoints-second-annual-global-customer-advisory-board-to-shape-the-future-of-commerce