Carry1st has raised a Series Seed round of US$2.5 million led by CRE Venture Capital with participation from Perivoli Innovations, Chandaria Capital, Lateral Capital, Transsion's Future Hub, and Kam Kronenberg III,
among others. This round brings its total capital raised to $4.0
million. Proceeds will go to recruiting top-tier talent, investing in
platform technology, and publishing new content. Pardon Makumbe, Managing Partner at CRE, and Henry Lowenfels, Chief Product Officer of One Team Partners (former Scopely SVP), will join the board.
Carry1st is the leading mobile games publisher serving the first
generation of African smartphone users. Since launching in 2019, the
company has reached over 1.5 million users across the region. Carry1st
Trivia was ranked the #1 free-to-play Android game in Nigeria and Kenya; and was named the Best Media & Entertainment Solution
for 2019. The company plans to partner with international studios to
launch multiple games in 2020 and scale its audience to over a million
monthly active users. Social gaming is the largest and fastest-growing form of mobile
media, grossing more than three times all other app categories
combined. Our mission is to bring this world of interactive content to
Africa and likewise to connect Africa to the world, said Cordel Robbin-Coker,
Carry1st CEO and former Carlyle dealmaker. Our belief is that building
a local publisher, with differentiated tech and operating capabilities
across marketing, distribution, and monetization is the way to be this
bridge. We are pleased to partner with CRE and our investor group to
accelerate this vision. Founded by Cordel Robbin-Coker, Lucy Hoffman, and Tinotenda Mundangepfupfu,
the company addresses key challenges in Africa for consumers and
content producers alike. Carry1st serves the world's fastest-growing
market, set to add over 350 million smartphone users and increase data
consumption by 17x by 2025. By providing tailored content, localized
engagement, and payments solutions, Carry1st aspires to accelerate the
growth of the African mobile content market, which is already projected to increase by 400% over 5 years. CRE Partner, Pardon Makumbe said: We are excited to
partner with the world-class team at Carry1st to take the pain out of
distributing and monetizing games across Africa. The continent is young,
vibrant, and mobile-first by focusing on the building blocks, we
believe Carry1st is well-positioned to define the category, and catalyse
the development of the industry for Africa's over 1.3 billion
consumers. Lucy Hoffman, Carry1st VP of Operations added: It's
really exciting to be part of developing a new industry in an emerging
region. In doing so, we will stimulate thousands of jobs and drive
digital inclusion. When people come online for the first time, they want
to connect with people and have fun. In these unusual times we are
reminded of the power of games to delight, to educate, and ultimately to
unite. Source - https://www.newswire.com/news/carry1st-raises-4-0-million-to-catalyze-mobile-gaming-in-africa-21151833
Company Name | Contact Person | Contact Number | Email Id | Website | Address |
---|---|---|---|---|---|
CARRY 1st | 712853936 | lucy@carry1st.com | https://www.carry1st.com/ |
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