Best Tricks to Boost Your Business through press release

Whether you work for a startup, a multinational, or simply for yourself, press releases are a fundamental aspect of any media strategy. press release submission That's why we've put this guide together, to walk you through the following:

• Everything you need to know in order to write a killer press release
• 10 real-world samples, including press releases for startups, tech and company launch announcements, plus events, funding and more
• Free press release template Word doc
• The best tips of the trade on how to pitch a press release to the media
• How to build on the momentum that's generated from press coverage

So without further ado, here's what we've learned from the thousands of press releases we've written and pitched to the media over the years. webinfomatrix

First, a very quick bit of context (that you should definitely read)

Press releases have been the bread and butter of PR, almost since the dawn of the industry. Their use is so ubiquitous in the PR world as they're a simple and concise medium to transmit an announcement to the press.

But it's undeniable that the rules of the game have changed. perfectmarketingsolution The TechCrunch Editor at Large, Mike Butcher, summed up the mood of the media industry a few years ago

We think the last line is overdoing it a bit, as based on our experience, press releases are still the preferred method of communication for editors at most leading publications. However, he hit the nail on the head with his other points, so the PR industry has had to adapt its methods to achieve the end goal of media coverage.

In this guide, we'll explain how our press release methodology and templates are keeping us ahead of the curve “ helping startups and other companies we work with gain more media exposure.

You can also read our guide to PR in 2019. hireseoconsultant This provides a complete overview of the PR industry in 2019. It also provides advice and resources for startups and other businesses.

Part 1 “ How to write a press release (with real-world examples)

What is a press release and what's its purpose?

Let's break it down to the basics; a press release is an official announcement from a company, organization or individual, providing information about a newsworthy event. The goal is to gain media coverage by sending the press release to journalists, bloggers, and influencers.

They're often one of the main components of a well-balanced PR and media strategy, alongside other mainstays such as guest articles, expert comments and opinions, and media appearances.

But earning media coverage is just the means towards bigger-picture objectives, which are usually one or more of the following:

• Build brand awareness. You can reach your target market very effectively through earned media.
• Increase your legitimacy. Crucial for startups. Potential customers or investors need to have faith in your business, positive media coverage can really help with this.
• Gain referral traffic. Media coverage generated from a good press release, especially when talking about a new product or service, can generate referral traffic.
• Increase backlinks. This can be an effective way to combine PR and SEO, but this depends on a few factors. We've written a guide, explaining when press release backlinks are good for SEO.

When should I write a press release

So as discussed above, press releases are used to share and communicate news about important company announcements. The most common press release announcements include :

• Company launch/startup launch
• Securing funding
• New product, service or territory launch
• Winning or renewing a partnership
• Publishing research findings
• New hire
• Winning an award
• Customer or user acquisition milestone
• Industry-first
• Upcoming event

But not everything that falls into the above list is necessarily newsworthy. And there are some instances when alternatives to a press release could be more appropriate for you.

What news is press release worthy (and what isn't)

A common mistake many companies make is to issue press releases when they have nothing newsworthy to announce, often dictated by an arbitrary press/outreach calendar cycle. press release business The golden rule we always stick to with our clients is:

˜never issue a press release for the sake of issuing a press release'

Companies that don't abide by this rule will usually find there is little to no ROI with this activity. Perfect Marketing They will also suffer from opportunity cost, as their resources could have been put to better use on other PR and marketing activities that would have provided a better return.

So how do we decide what's newsworthy and what's not?

It all comes down to the substance of the announcement. Here's the thought process of our editorial team.

Should you ever so slightly exaggerate?

No! Approach a press release like your resume. If you exaggerate, you risk being rumbled, which will seriously harm your chance of press coverage, now and in the future. And a good journalist can spot an exaggerated press release from a mile away.

How long should a press release be?

Again, approach it like your resume. Avoid waffle at all costs and try and keep it to around a page of regular-sized font and formatting (400 to 500 words). If you approach two pages, you've probably written too much. Marketing Solution A journalist may only skim the document for 30 seconds, so it has to be concise.

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