Mr. Bernoff Verified

Josh Bernoff is vice president and a technology analyst at Forrester Research. He covers, Marketing & Advertising, Social Marketing, Widgets, Social Computing & Web 2.0, High-Tech, Interactive Marketing, Media & Entertainment, Customer Experience, User-Generated Content, RSS.[CR-LF][CR-LF]His research reports, including "Will Ad-Skipping Kill Television?" and "From Discs To Downloads," are frequently quoted in the media and in presentations by entertainment industry executives. Mr. Bernoff also chaired Forrester's 2002 Television Summit, an Event that was covered live on CNBC.[CR-LF][CR-LF]Mr. Bernoff was featured in the "60 Minutes" story "Smart TV," which highlighted findings from his research on personal video recorders. He is also regularly quoted in publications like The Wall Street Journal, The New York Times, and Broadcasting & Cable and appears frequently on national television news programs. Mr. Bernoff has spoken at TV industry conferences, including the CTAM national conference and the executive summit of both the National Association of Broadcasters and the Consumer Electronics Association. He also testified before the Gore Commission on Public Interest Obligations for Digital Broadcasters.[CR-LF][CR-LF]For 14 years prior to becoming a Forrester analyst, Mr. Bernoff was prominent in technology startups including Course Technology, MathSoft, and Software Arts. He holds a bachelor's degree from Penn State and was a National Science Foundation fellow in the graduate program in mathematics at MIT.

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