Mr. Atwood Verified

Mark Atwood brings more than 17 years of experience in product management, product marketing, strategy and consulting, alliances, and business development to his role at AMR Research. He leads the company's custom research efforts, working closely with AMR Research clients on primary research-based engagements that help those clients with their product and marketing strategies.[CR-LF][CR-LF]Atwood came to AMR Research from META Group, where he was a director in the IT vendor practice of META Group Consulting. While at META Group, he scoped and delivered a wide variety of go-to-market consulting engagements for major IT solution and service providers. Atwood focused on the technology infrastructure space and worked with clients such as SAP, IBM, Microsoft, Oracle, PeopleSoft, Deloitte, and Xerox Global Services.[CR-LF][CR-LF]Previously, Atwood was director of global alliances at Lycos, where he developed and managed both the inbound partnerships behind products in the search and e-commerce channels and the outbound distribution alliances with technology partners. Before that, he worked at Compaq Computer Corporation and Digital Equipment Corporation in a variety of product management and product marketing roles in the desktop workstation division.[CR-LF][CR-LF]Atwood began his IT career as an applications programmer?developing, implementing, and maintaining the management information systems that supported marketing and sales force automation for a leading manufacturer of surgical and medical devices.[CR-LF][CR-LF]Atwood graduated cum laude with a BA in English literature from Middlebury College. He earned his MBA in strategic marketing from the Amos Tuck School at Dartmouth College.

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