A brand for those who follow their dreams The world is becoming increasingly digital, more connected and also more volatile. This is inevitably changing markets and what customers need. Working environments are growing ever more complex. Climate change is increasing. Electromobility is becoming more and more established. Porsche sees these challenges as an opportunity: ?The view into the future is always tinged with uncertainty. That?s exactly why it?s important for the strategy to guide us and connect the major issues to specific company aims. Our Strategy 2030 provides an excellent basis for this,? says Oliver Blume, Chairman of the Executive Board of Porsche AG. Specifically, it is about making the company?s actions even more sustainable. Giving the customers a comprehensive product experience. And, in the process, doing business profitably and being a good employer. The corporate strategy shows us the way. Porsche certainly intends to make a success of transformation. Mission 2030 ?In the beginning, I looked around and could not find quite the car I dreamed of. So I decided to build it myself.? With this aspiration, trailblazer Ferry Porsche set the tone for the future. It is now more than 70 years since he built the 356 and created the Porsche sports car brand. Since then, his words have lost none of their appeal. Quite the opposite, in fact. Ferry Porsche?s statement perfectly describes the current mission with which the company is shaping the future. Vision 2030 The company?s vision carries Ferry Porsche?s mindset into the future: ?The brand for those who follow their dreams.? This explicitly includes the employees. Chairman of the Executive Board Oliver Blume says: ?Porsche epitomises freedom and independence ? and the inner drive to achieve goals. To this day, nothing has changed in that regard. We want to help our customers realise their lifelong dreams.?