Moncler is French-founded Italian luxury fashion house specialized in ready-to-wear and haute couture outerwear headquartered in Milan, Italy. Since its start as a down jacket boutique, Moncler has expanded to design raincoats, windbreakers, knitwear, leather goods, footwear, fragrance, and related accessories.[3][4] Its core branding includes the rooster (cockerel), Moncler \"M\", red-white-blue tricolor, felt-embroidered badge, and cartoon goose care tag. Founded in 1952 in the Alpine town of Monestier-de-Clermont, France, Moncler quilted jackets were used by cold-weather workers, mountaineers, and skiers throughout Europe. Italian entrepreneur Remo Ruffini bought the near-bankrupt company in 2003 and moved it to Milan, re-launching Moncler as a global purveyor of luxury goods. Its use of private equity financing during the late-2000s and early-2010s saw to its listing on the Milan Stock Exchange in 2013. Moncler reported ?2 billion in revenue in 2022.[5] The house\'s collaborations with emerging designers and ?1.15 billion-acquisition of Stone Island in 2020, has led to its increased presence in streetwear fashion.[6][7] Its efforts in sustainable fashion were formalized with their 2020 \"Born to Protect\" mandate, featuring a range of environmental and animal welfare standards.