Clarins is a family-run French multinational cosmetics company, which was founded in Paris in 1954 by Jacques Courtin-Clarins.[1] In addition to manufacturing and selling skincare and makeup products, the company is also a major player in the spa and well-being sector. Clarins operates in over 150 countries [2] with the Clarins and My Blend brands, and is a major luxury skincare brand in Europe.[3] Although more than 95% of its products are exported worldwide, they are formulated and designed in Clarins Laboratories in France. Significant milestones in the history of Clarins: 1954: Jacques Courtin-Clarins opens his first Beauty Institute on Rue Tronchet in Paris.[4] 1968: Clarins creates its Client Card,[5] which is included in the packaging of Clarins skincare products. 1974: Christian Courtin-Clarins joins the company as Director of Exports.[6] 1984: Clarins is listed on the secondary market of the Paris Stock Exchange, which is a real development opportunity for the company.[7] 1991: Clarins launches its first makeup collection as well as a line of products with an anti-pollution complex.[8] 1994: Olivier Courtin-Clarins joins Clarins as a board member after a successful medical career.[9] 2002: Clarins launches the ClarinsMen range for men.[10] 2008: Clarins is delisted from the Paris stock exchange.[7] 2010: Virginie, Claire, Prisca and Jenna Courtin-Clarins become members of the Supervisory Board.[11] 2011: After having held the position of Chairman of the Board since 2000, Christian Courtin-Clarins is named President of the Supervisory Board. 2015: After more than 25 years of experience working for Clarins, Jonathan Zrihen is appointed President & CEO.[12] 2017: After her role as Head of Development and New Concepts, Jenna Courtin-Clarins becomes an ambassador for the brand. 2018: After her time as Managing Director at Mugler Mode, Virginie Courtin-Clarins is appointed Deputy CEO.[13] 2018: After working as Clarins\' Director of Spas, Retail & My Blend, Prisca Courtin-Clarins becomes a member of the Supervisory Board as a representative of Famille C, the holding company of the Courtin-Clarins family.[14] 2018: Clarins researches and produces its first ingredients at Domaine Clarins,[15] an outdoor laboratory in the heart of a protected area in the Alps. 2019: Clarins expands its reach to new areas with My Clarins,[16] a cosmetics range for 18 to 29-year-old women. 2020: Clarins hands over Mugler & Azzaro to L\'Or?al to refocus on beauty, its core business, with Clarins and My Blend. 2020: Clarins opens its R&D center in Shanghai, China.