BIBA, a synonym for pretty women in Punjabi, is a home-grown fashion brand, started by Mrs. Meena Bindra in 1988. Since then, it has become synonymous with ethnic wear in India. BIBA?s journey so far has been nothing but momentous and incredible, and the story behind the brand is as awe-inspiring as the woman who created it. How many of us completely fell in love with Kareena Kapoor?s look in ?Bajrangi Bhaijaan?? or swooned over the clean summer silhouettes donned by Priyanka Chopra and Preity Zinta? Over the years BIBA has been the first choice of many actors like Preity Zinta, Esha Deol, Kareena Kapoor, Gauhaar Khan among others. The trendy ?Mix and Match? salwaars and dupattas have not just made it to Page 3 but also to the hearts of our favourite stars because of their timeless beauty and design. Biba was also the pioneer of Bollywood merchandising in India with its first integration in ?Na Tum Janno Na Hum?, followed by other exclusive partnerships with movies such as ?Devdas?, ?Baghban?, ?Hulchul?, & ?Bhoothnath? amongst many others. What can you do with a dream in your heart and an unshakable spirit of determination? That is exactly what Mrs. Meena Bindra started out with, along with a humble sum of 8000 rupees when she set out to create the iconic brand Biba. The brand?s signature designs combined with the intricate detailing of hand block prints made people sit up and take note right away. With love pouring in from many Bollywood celebrities as well, Biba became a household name, with retail stores cropping up across India to cater to the growing demand. Today Biba is? BOLD FEARLESS TREND-SETTING STYLISH EFFORTLESS From using clean comfortable silhouettes to champion the modern Indian woman, to creating gorgeous designs steeped in our tradition, as well as presenting a line of chic and adorable clothing for children from 2 to 15 years, today BIBA is a powerhouse of contemporary as well as Indian fashion.