SMS Template needs the approval as per the new DLT rules.
It was all about 2020 when the new rules had been announced for the SMS marketing structure. Firstly the price hike, then it came up lately with the DLT registration. The Rule was first proposed by Telecom Regulatory Authority of India (TRAI) on 31st jan 2018 and finally implemented in september 2020.
Besides this, SMS services have not left its roots. Bulk SMS gateway is still the mode that offers the best solutions for marketing and networking throughout.
There are several rules and laws that have been implemented by TRAI for bulk SMS companies regarding SMS services in India. This rulemaking has been started since the time for DLT registration. The idea behind DLT registration was to stop spam messages under promotional SMS gateway. Despite regulations and multiple actions taken against unsolicited messages the rate kept increasing for the spam Bulk SMS.
The system will probably be handled together with Distributed Ledger Technology (DLT). As stated by this revised TRAI tips, every individual/business should enroll with the telecom operators to the DLT stage so as to keep on sending SMS for their clientele and clients.
One of the main rules regarding Bulk SMS gateway was for sender ID. It was made compulsory that the sender ID needs to be approved before sending messages.As of now, this has been made mandatory along with the sender ID for SMS services, message template or promotional SMSs will also be approved.
Each Business or entity and also Telemarketer is likely to be liable to telecom operators for the approval of the SMSs that are likely to be accountable for TRAI.
As per the new rules that have been announced in the SMS marketing world it is significant to get the customized Formats approved. According to new rules from DLT, SMS endorsement will only be done after the approval from the operators.
It's high time when you get ready with your message templates and layouts that you are planning to endorse and align it for the approval.
Making it easy for you, Mobishastra Bulk SMS gateway is the only company that is supporting the clients by providing the end to end solutions for step by step processes of SMS services. From DLT registration to SMS Template approval Mobishastra Bulk SMS company is showing its full support.
All the above should be finished on the DLT framework at earliest. Further, all the PE's and Telemarketers should finish the testing and prepare their SMS formats till 31st January 2021"
