Yes, a press release is really just an advertisement in disguise; nonetheless, a release should appear newsworthy in order to be successful. Very few press release sites will take obvious ads.
It is really a pretty simple task to write an effective release, but it should be taken seriously. If you try it yourself but it just isn't working, there are a plethora of free or really Affordable Press Release Network companies and programs online; just take a good look around your favorite search engine for help.
After you or a company of your choosing has written your press release, you need to select the best press release distribution site to suit your needs. If you're cash-strapped, there are plenty of free news release distribution sites everywhere online. These sites are great primarily because they are so cheap or even free; however, sometimes you get what you pay for.
To begin with, your Free Press Release Distribution Services will be surrounded by advertisements. These annoying little ads will distract readers from your release's content, as well as decrease if not destroy its credibility, especially among search engine bots. To dramatically increase its effect, your release ought to be featured in the news tab on a keyword search. This is much more unlikely if your release is plastered with adverts for other often similar items and companies.
Other major issues with free or exceedingly cheap press release sites are that they hardly ever provide you any clickable links and severely curtail your style options. Both of these problems can really hurt your releases. On the other hand, the worst thing you can say about paid news release distribution sites is that they charge you! They range in cost from a few dollars a month, to much more. Your budget will likely decide which site you decide to go with. As well as the amount and frequency of news releases you plan to submit. Some sites charge you one fee per release, which may work better for you if your news release needs are minimal.
Don't forget to shop around! Determine the number and quality of the media outlets a news release service will grant you access to. There isn't much point in distributing your release to irrelevant outlets and unloved web sites.
Never forget that the absolute Affordable Press Release
Website and the one with the best chance of success is a very well-written one. Follow that basic rule and your press release should reap dividends!
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