Mr. Vancil Verified

Rich Vancil tracks marketing investments and key performance indicators at leading IT firms. Additionally the CMO Advisory Research publishes best practices case studies of marketing leadership and reviews of marketing automation technologies. [CR-LF][CR-LF]Mr. Vancil has over 20 years of high technology marketing experience as a both a researcher and market practitioner. In the technology market research arena, Mr. Vancil worked for The Ledgeway Group as one of the first ServiceTrends program researchers, covering the IT services sector. Following Ledgeway?s acquisition by Dataquest in 1990, Mr. Vancil held roles in sales and marketing for Dataquest. [CR-LF][CR-LF]As a marketing practitioner, Mr. Vancil has been a leading marketer for several early-stage information technology companies. He was VP of Marketing at Individual, Inc. the on-line news service and VP of Marketing and later COO at Shareholder.com. Mr. Vancil was also CMO at Tilion, Inc. a provider of supply chain visibility solutions.[CR-LF][CR-LF]In 2004, Mr. Vancil was selected as IDC's James Peacock Memorial Award recipient, IDC's highest research honor. Mr. Vancil is a frequent speaker at IT industry and marketing executive forums and his work has been quoted in leading marketing publications such as B2B, CMO Magazine and CRM Magazine.[CR-LF][CR-LF]He has a B.A. from Connecticut College and an MBA from Harvard Business School.

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