Mr. Strothkamp Verified

As part of Forrester's Financial Services research group, Brad Strothkamp focuses on how technology is changing the way financial firms use their distribution channels to sell and service consumers. He also examines the changing channel behavior of today's consumer, which requires financial firms to develop and deliver cross-channel customer experiences for sales and service interactions.[CR-LF][CR-LF]Prior to joining Forrester, he spent more than ten years developing and managing online services for consumers and small business owners. Most recently, Mr. Strothkamp was vice president of product development for Wells Fargo's Internet Services Group. During his tenure with Wells Fargo, he managed their online sales strategy including marketing, platform development, cross selling, and channel integration efforts. Mr. Strothkamp also developed and managed online platforms for online banking, bill payment and presentment, personal financial management, person-to-person payments, and personalization. Prior to Wells Fargo, he spent four years as product and marketing manager for a highly respected healthcare information provider in St. Louis, Mo.[CR-LF][CR-LF]Mr. Strothkamp holds an undergraduate degree in advertising from the University of Kansas and an M.B.A in marketing and information systems from the University of Missouri.

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