Mr. Lucas Verified

Kevin Lucas primarily contributes to Forrester's offerings for the Analyst Relations professional. He is a leading expert on analyst relations (AR) and has designed Forrester's research program and the Forrester Industry Analyst Relations (FIAR) model. The program addresses AR's strategic value and objectives while also providing best practices research and downloadable tools to help AR teams deliver that value. He also addresses broader issues for technology marketing and strategy, as well as CRM and software globalization.[CR-LF][CR-LF]Before joining Forrester, Lucas was a director of analyst relations for Siebel Systems, working with European analysts across all of Siebel's product lines and with global responsibility for many of them. Prior to that, he was a research analyst at AMR Research, writing publications and delivering advisory services on CRM and software globalization. He has also held a number of roles within systems integration companies where he focused on custom-built business applications and packaged implementations of CRM systems.[CR-LF][CR-LF]Lucas has delivered speeches at many events and has been widely quoted in the press. Some of the programs he has spoken for include AMR Research's European conference, Forrester's IT Forum and AR Councils, and keynote speeches at the European CRM Forum and Cranfield & Ashridge Schools of Management. He has also facilitated sessions at the IT Director's Forum on business case preparation, vertical industry CRM, and security.[CR-LF][CR-LF]Lucas holds a bachelor's degree in mathematics from Bristol University.

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