Mr. Holmes Verified

Brad Holmes leads Forrester's Healthcare group, which researches the impact of technology change on health insurers, pharmaceutical and device firms, healthcare providers, and the vendors that serve them. Mr. Holmes' own research interests focus on healthcare marketing, business collaboration, consumer-centric insurance products, and new technologies in medical practice.[CR-LF][CR-LF]Mr. Holmes brings diverse experience to his role at Forrester. He led marketing and sales at a startup provider of eCommerce pharmacy systems for healthcare organizations. While a vice president at UnitedHealthcare, Mr. Holmes led product development and provider contracting groups and launched United's Options PPO product. For the 30,000 employees and retirees of Mobil Oil, Mr. Holmes engineered a healthcare benefits overhaul, which resulted in two years of premium rebates to Mobil's beneficiaries.[CR-LF][CR-LF]At Blue Cross and Blue Shield of Virginia, Mr. Holmes initiated the company's adoption of the Resource Based Relative Value Scale and total revision of its physician reimbursement system.[CR-LF][CR-LF]He has also worked in healthcare delivery, developing marketing, operations, and human resource processes for a startup chain of urgent-care centers and providing business management services for several group medical practices in Boston. [CR-LF][CR-LF]Mr. Holmes holds a bachelor's degree from Dartmouth College, where he developed a case study for the Dartmouth Medical School curriculum. He earned his master of business administration degree from the Darden School at the University of Virginia, winning the Faculty Award for Academic Excellence.

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