Mr. Harteveldt Verified

Henry Harteveldt joined Forrester in January 2000 to lead its worldwide travel industry practice. He analyzes and projects how consumer and business adoption of new technologies will impact the sale and purchase of travel services. Through both industry surveys and Technographics? research ? the largest continuous survey effort of technology behaviors in the world ? Mr. Harteveldt advises Forrester clients on both industry and consumer trends that raise challenges or present opportunities to the travel industry, so they can stay ahead of rapidly evolving needs and preferences. [CR-LF][CR-LF]Mr. Harteveldt's research at Forrester has helped to define strategy and opportunity across the travel industry. Mr. Harteveldt identified the industry's growing dissatisfaction with GDSs and the opportunity presented by the Internet to create an alternate distribution network: Integrated Direct Connect. Among Mr. Harteveldt's other pace-setting research was his identification of travelers' price sensitivity, the identification of nearly two in 10 online travelers as mercenary travelers ? price-focused, brand-agnostic leisure travelers ? and a new segmentation model for leisure travelers, unveiled at TravelCom 2004. [CR-LF][CR-LF]Network and local television and radio stations and the Associated Press, Market Place Radio, CNBC, CNN, USA Today, The New York Times, The Wall Street Journal, Investors Business Daily, Travel Weekly, Computer World, and Adweek regularly consult him for comment on industry and consumer trends. Mr. Harteveldt is also on the Advisory Board of Travel Distribution Report, a board member of the Association of Travel Marketing Executives (ATME), and co-chairs the annual Travel Commerce and Expo (TravelCom) travel industry conference.[CR-LF][CR-LF]Mr. Harteveldt's strong marketing and planning background has been forged in the senior-level roles he has held at distribution, travel supplier, and marketing firms like GetThere, Fairmont Hotels, The Trump Organization, Continental Airlines, TWA, and CKS Partners. [CR-LF][CR-LF]Mr. Harteveldt is based in Forrester's San Francisco Research Center.

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