Mr. Doyle Verified

Bill Doyle currently leads Forrester's retail investing and wealth management research in North America. He specializes in the attitudes and behaviors of affluent and mass affluent investors, and in the technologies that support delivery of products and services, such as financial advice. He has helped brokerage and wealth management firms design their Web sites, identify key technologies, understand their advisors, and quantify market sizes and business opportunities. [CR-LF][CR-LF]Before returning to the principal analyst role, Mr. Doyle led Forrester's financial services research. He has also led Forrester?s research on professional services firms and on business-to-consumer trade, including online retail and online advertising. [CR-LF][CR-LF]Before joining Forrester, Mr. Doyle spent 14 years designing, building, and running online services for business and consumer users. As a producer-in-chief for the AT&T Business Network, Mr. Doyle led the design and implementation of one of AT&T's first Web-based products. As director of editorial services for the Interchange Online Network, he managed content development for partners such as The Washington Post, Dow Jones, and Coopers & Lybrand. Prior to Interchange, Mr. Doyle led the development and launch of Ziff-Davis Interactive's services for Prodigy. [CR-LF][CR-LF]Before his time at Ziff-Davis, Mr. Doyle was a vice president and creative director of new product development at Citibank, where he led the development of the user interface and applications for the first full-screen consumer telephone. He also managed relationship marketing for Citibank's PC banking service. Prior to Citibank, Mr. Doyle helped build and then ran Huttonline, the first ever online service from a full-service brokerage. He was also a researcher and writer at Newsweek. [CR-LF][CR-LF]Mr. Doyle is a much sought-after speaker and moderator at conferences. He has been widely quoted in publications including The Wall Street Journal, The New York Times, USA Today, and BusinessWeek.[CR-LF][CR-LF]Mr. Doyle is a graduate of Harvard University.

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