Mr. Collins Verified

Christopher Collins is a senior analyst in Yankee Group's Consumer Research group. His research focuses on how specific vertical markets are adapting and exploiting disruptive mobile technologies (including mobile advertising, location-based services, mobile payments and mobile social networking), and emphasizes a deep insight into evolving Anywhere Consumer? needs, operator business models, competitive movement and product/technology positioning. [CR-LF]Collins has a deep background in consumer research, quantitative modeling, multichannel strategy analysis, and business plan development and evaluation. His particular areas of expertise include wireless/mobile devices and device technologies, competitive market structures, mobile business models, subscription strategies and disruptive mobile technologies (mobile advertising, mobile payments, social networking, location-based services)[CR-LF][CR-LF]Prior to Yankee Group, Collins spent seven years in a variety of management consulting, corporate strategy and market research roles with Monitor Group, IBM and Accenture's Institute for Strategic Change. His consulting work focused primarily on traditional market, company and product analysis in support of strategic marketing recommendations. He has advised both B2B clients (serving firms in the automotive, high-tech and medical device industries) and B2C clients (serving firms in the financial services, hospitality and publishing industries) on the impact of new technologies and applications, including business process outsourcing, hybrid computing and mobile advertising.[CR-LF][CR-LF]Collins earned a B.A. degree in philosophy from Boston College and M.B.A. and M.S.I.S. degrees from Boston University.

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