The House of Guerlain was owned and managed by members of the Guerlain family from its inception in 1828 to 1994. It was acquired in 1994 by the LVMH group, a French multinational investment corporation specializing in luxury brands.[citation needed] A Guerlain boutique on the Champs-?lys?es, in Paris Beginning The House of Guerlain was founded in 1828, when Pierre-Fran?ois Pascal Guerlain opened his perfume store at 42, rue de Rivoli in Paris. As both the founder and first perfumer of the house, Pierre-Fran?ois composed and manufactured custom fragrances with the help of his two sons, Aim? and Gabriel. Through continued success and the patronage of members in high society, Guerlain opened its flagship store at 15, rue de la Paix in 1840, and put its mark on the Parisian fashion scene. The success of the house under Pierre-Fran?ois peaked in 1853 with the creation of Eau de Cologne Imp?riale for French Emperor Napoleon III and his Spanish-French wife Empress Eug?nie. This perfume earned Pierre-Fran?ois the prestigious title of being His Majesty\'s Official Perfumer. Guerlain went on to create perfumes for Queen Victoria of the United Kingdom and Queen Isabella II of Spain, among other royalty.[citation needed] Second generation With the death of Pierre-Fran?ois in 1864, the house was left to his sons Aim? Guerlain and Gabriel Guerlain. The roles of perfumer and manager were divided between the two brothers, with Gabriel managing and further expanding the house, and Aim? becoming the master perfumer. The House of Guerlain thus began a long tradition whereby the position of master perfumer was handed down through the Guerlain family. As Guerlain\'s second generation in-house perfumer, Aim? was the creator of many classic compositions, including Fleur d\'Italie (1884), Rococo (1887) and Eau de Cologne du Coq (1894). However, many would argue that his greatest composition was 1889\'s Jicky, the first fragrance described as a \"parfum\" rather than an eau de cologne, and among the first to use synthetic ingredients alongside natural extracts. Third generation Guerlain\'s Mitsouko The business was handed down to the sons of Gabriel Guerlain: Jacques Guerlain and Pierre Guerlain. Jacques, Aim?\'s nephew, became Guerlain\'s third master perfumer; he was the author of many of Guerlain\'s most famous classics, which are still held in high esteem in the modern perfume industry. Many of his perfumes are still sold and marketed today. Among Jacques Guerlain\'s most important creations are Mouchoir de Monsieur (1904), Apr?s L\'Ond?e (1906), L\'Heure Bleue (1912), Mitsouko (1919), Guerlain\'s flagship fragrance Shalimar (1925), and Vol de Nuit (1933). Jacques composed his final perfume, Ode (1955), with the assistance of his grandson, the then-18-year-old Jean-Paul Guerlain.