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Renowned fire alchemist, Cai Guo-Qiang to set the skies alight

Posted 22 Sep-2020 04:24 AM by Leigh | 1070

Join Hennessy this Friday, 25 September, for a not-to-be-missed event, live from the banks of the Charente River in Cognac, France. Hennessy X.O, the jewel in the crown of Hennessy, will be celebrating its 150th anniversary.


As we emerge from a time of global transformation and reach the end of the 2020 harvest, so begins a new cycle and the start of a new Odyssey. To mark the 150 year X.O milestone, Hennessy has commissioned a remarkable World Odyssey, collaborating with renowned fire alchemist, Cai Guo-Qiang, who shares the common vision of a hopeful future honouring and amplifying Hennessy Maison’s universal values of joy, optimism and resilience.


The ephemeral day-time explosion event by Guo-Qiang, known for his signature experimental outdoor-explosion performance art and installations, is the centrepiece of Hennessy X.O’s 150th anniversary World Odyssey program and will be shared with a global audience via livestream - a first for both Guo-Qiang and the Maison. Viewers can expect to see a one-of-a-kind performance in which fireworks will be launched from 150 oak barrels symbolising the 150-year history of Hennessy X.O.


“Being asked to create a piece to celebrate this milestone for Hennessy X.O is an honour,” says Cai. “The powerful history and emotional commitment from those who created and continue to make this product are inspirational. I hope that this fleeting piece of artwork is able to capture the essence of togetherness, hope and the celebration of Hennessy X.O’s heritage and future.”


The Hennessy World Odyssey event will take place via Hennessy.com at 3pm on Friday, 25 September 2020. To join the free live stream, keep an eye on Hennessy.com/en-int/stories/cai-guo-qiang-live-event

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Performance, Art, Livestream, Cognac, Hennessy Low Cost Press Release Distribution Websites, Free Press Release Network, Free Press Release Distribution, Free Press Release Service, Free Press Release Distribution Website

Company Information

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Atmosphere Communications Leigh Newlands

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