Iconic Italian fashion designer Valentino is the latest major fashion house to drop fur from its collections and shut down its fur subsidiary, Valentino Polar. The company’s fur-free policy is part of its efforts to redefine and reinvigorate the brand, which will phase out fur by the end of the year. The Humane Society of the United States, which met with Valentino in 2019 to discuss its fur policy, applauds the announcement.
According to Jacopo Venturini, CEO of Valentino: "The fur-free stance is perfectly in-line with the values of our company. We are moving full-steam ahead in the research for alternative materials in view of a greater attention to the environment for the upcoming collections."
PJ Smith, director of fashion policy for the Humane Society of the United States, said: “Valentino understands that consumers want nothing to do with fur and are rewarding companies that take a stand against animal cruelty. Brands and retailers should rightfully align their policy with consumers’ values if they want to remain successful in a world that cares about animals and their welfare.”
This announcement follows other recent fur-free announcements by Saks Fifth Avenue, Alexander McQueen and Balenciaga. Valentino joins a rapidly expanding group of fashion designers dropping fur, including Prada, Gucci, Armani, Versace, Michael Kors, Jimmy Choo, DKNY, Burberry and Chanel.
The town of Weston, Massachusetts, voted last week to end fur sales, joining Wellesley, Massachusetts, and the entire state of California, which banned fur sales in 2019 following similar measures in Los Angeles, San Francisco, Berkeley and West Hollywood. The Massachusetts legislature is now considering a fur sales ban of its own.
Source - https://www.pressreleasepoint.com/italian-fashion-designer-valentino-go-fur-free
Ever since its birth, the Presage collection has been renowned for its unique balance of beauty and technology, combining its fine watchmaking techn...Read More
Italian fashion house Fendi used soft colours and marbleised patterns for its haute couture collection on Thursday, presenting a line of luxurious g...Read More
Three major luxury names—LVMH, Prada and Cartier, part of Richemont—have joined forces to develop Aura Blockchain Consortium, the world’s firs...Read More
DALLAS, June 17, 2021 /Press Release Power/ -- Neiman Marcus today announced the appointment of Lisa Aiken as Neim...Read More
Gucci has retained its position as the hottest brand on the planet for the third time in a row, in the first quarter of 2021, according to The Lyst ...Read More
17 Oct, 2022
20 Sep, 2022