As online business continues to grow impressively, systems at
the companies involved are generating ever more order confirmations,
shipping details, and invoices in short, there is a substantial
increase in transactional emails. However, the proliferation of such
emails can have a negative impact on the sender's reputation of the
company sending them. As a result, important records or messages may get
stuck in spam filters, meaning that they are no longer able to reach
their recipients' inboxes reliably. This has can unsettle customers,
slow down processes, erode trust and bring about additional costs. The Email Deliverability Guide created by cloud service provider Retarus shows how this can be prevented.
Recent studies show that approximately 20 percent of emails sent
never reach their destination, even when sent to recipients who actually
want them; to make matters worse, undelivered emails harm companies in
two respects. A reduced deliverability rate of marketing campaigns is
closely tied to a loss of turnover. In fact, the turnover potential that
ends up in the spam folder each year has been estimated to be around
three billion Euros in Germany alone. However, having messages
erroneously classified as spam causes more harm than just these direct
financial losses. When the sending address ends up on a blacklist, the
reputation of the company and brand suffer along with turnover,
including the company in question getting a negative rating as an email
sender. Whether it's a newsletter, order confirmation, password change
message, or status notification, the quick delivery of transactional
emails plays a crucial role in the customer journey, says Roland
Augustin, Vice President Global Marketing at Retarus. Transactional
emails sent in large volumes only reach their recipients if your sender
reputation remains consistently high. Your guide to high delivery rates The Transactional Email
experts at Retarus show you how to achieve precisely this in their
Email Deliverability Guide. This how-to manual defines the most
important terminology for email transmission, sheds some light on the
reasons for spam classification and explains procedures such as DKIM and
SPF. The 12-page document also contains a crystal-clear guide on how
companies can boost the delivery rates of their emails, as well as
providing tips for the ideal email design. source - https://www.newswire.com/news/retarus-deliverability-guide-the-guide-to-successful-email-delivery-21148836
Company Name | Contact Person | Contact Number | Email Id | Website | Address |
---|---|---|---|---|---|
RETAURS | 8443738298 | support@us.retarus.com | https://www.retarus.com/ |
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