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Amplify your charity voice with press release distribution

Posted 19 Apr-2023 01:28 AM by JACK | 210

If you're a nonprofit organization, then chances are good that your mission is to help others. I'm sure you've heard the term "charity voice" before. It refers to how your organization communicates with its audience in order to get them to support its cause. In this post we'll explore why press release distribution services are so important for charities--and what they can do for your organization's visibility!

Why Press Release Distribution Services are Important for Charities

Press release distribution services are important for charities because they can help you reach more people. When a charity distributes its press releases to the media, it has the opportunity to spread its message across multiple platforms and increase awareness of its cause.

The best way for charities to get their message out is through distribution services such as PR Newswire and Relevance Discovery Network (RDN). These companies allow charities like yours to post their press releases on their websites so that anyone who visits them will see what's being said about your organization or event.

This method gives charities an advantage over other nonprofits because they'll have more opportunities than ever before!

Benefits of Using PR Newswire for Your Charity Press Releases

PR Newswire is a trusted news source, which means that it can be used to distribute your charity press release. It has a large network of contacts and will therefore be able to reach many more people than other outlets like Google News or Bing News.

In addition, PR Newswire's distribution service allows you to choose who gets your message in front of their readership. You can target specific journalists or bloggers who cover the topics related to your cause; this provides an advantage over pr news sources like Google News because it ensures that only those most interested in reading about these stories will see them!

How Press Release Distribution Can Boost Your Charity's Visibility

  • Press release distribution can help your charity stand out from the crowd.

  • Press release distribution can help your charity get more exposure.

  • Press release distribution can help your charity raise awareness.

  • Press release distribution is a good way to get donations and support from people who are interested in what you do, but don't know how they could make a difference or contribute their time on behalf of something they believe in as well!

Crafting the Perfect Press Release for Distribution Services

When you're writing a press release, it's important to keep in mind the following tips:

  • Don't be too promotional. You don't want your charity to come across as desperate for customers or donors. If you can't come up with anything interesting and exciting about your organization, then that's probably not going to work out very well for you! Instead of "raising money," think about how this could be used as an opportunity for growth and development, which will help get more people involved with what they do (and feel good about doing so).

  • Be concise”don't ramble on! Your readers have enough information overload already without having another one-sided conversation shoved down their throats by their computer screens every time they open their email inboxes just because someone thought it would be fun at some point in history before realizing that nobody wants anymore emails like this one sent out there...or worse yet--a bunch of them sent back at once! So keep things short while still telling viewers exactly how generous we've been so far towards helping these poor kids find shelter during these harsh winter months (which might seem like an odd place right now given how warm California weather usually gets here; but trust me when I say this needs saying).

The Dos and Don'ts of Press Release Distribution for Charities

It's important to remember that press releases are not a promotional tool. They should be used only as a way of spreading your charity's story and getting the word out about it.

  • Don't use a press release distribution service if you don't have a good story to tell. It's one thing if you have an interesting idea or product, but when it comes down to it, your job is still marketing”and if they're going to distribute your release anyway (which they will), then they need content! Unless there's something really special about what you do that people can't find anywhere else online...or unless there's some major news happening with the organization itself...then don't bother sending them anything at all!

Maximizing the Reach of Your Charity's Press Release Distribution

There are several ways you can maximize the reach of your charity's press release distribution.

  • Use a friendly tone

  • Use a first person voice

  • Use a positive tone

  • Use a professional tone

The following list gives some examples of how you might use these different styles:

Press Release Distribution Services: Cost-Effective Marketing for Charities

If you're a charity, it's important to use the word "charity" in your press release. If you don't do this and instead say something like "nonprofit," or even worse, "help," then people will think that your organization is some kind of charity organization instead of what it really is: a business wire press release. The same goes for using words like organization and foundation”they sound too much like charities because they are so closely related in purpose and mission.

Case Study: How One Charity Used Press Release Distribution to Increase Donations

The charity is called Manna Vibe, and it's a community music center that brings live performances to underserved neighborhoods around the country. It received $3,000 in donations after distributing social media posts about its fundraising efforts on Twitter and Facebook.

Manna Vibe has been able to increase its donation revenue by using press release distribution as one of many ways it reaches people who might be interested in donating funds or volunteering their time.

Measuring the Success of Your Charity's Press Release Distribution Campaign

It's important to measure the success of your charity's press release distribution campaign. You can do this by tracking what happens after you distribute a newsworthy press release submissions, and then analyzing the results.

You'll want to track these metrics:

  • The number of times the news has been shared with followers on social media or email lists (Facebook, Twitter etc.).

  • How many people reached out for more information about your organization/cause at that point in time (emails).

Tips for Choosing the Right Press Release Distribution Services for Your Charity

When choosing a press release distribution service for your charity, here are some things to consider:

  • Does the company have experience in working with charities? If so, how long has it been doing so?

  • Do they offer a variety of options that fit your needs? For example, some companies only provide electronic delivery while others offer print and email options as well. Some companies also have specific packages available for larger organizations or those who need more than one copy of their press release sent out at once (for example if you're sending out multiple copies).

  • Do they have affordable pricing plans that work for your budget?

Common Mistakes to Avoid When Using Press Release Distribution Services

  • Don't use a generic press release.

  • Don't use a press release that is too long or too short.

  • Avoid using a press release that is too complicated, boring, or written in the wrong voice.

How to Write a Press Release That Stands Out Among Other Charities

When you're writing a press release, it's important that your charity get noticed. You want people to read what you have to say and remember it when they need help.

But how do you make sure they pay attention? By writing an attractive, engaging piece of content that makes them stop and take notice of the cause or campaign behind your organization's work.

Here are some tips for making sure this happens:

Write in a friendly tone: Charity communications tend not only be promotional but also persuasive”which means they should be written like advertisements rather than promoting something as such (although some charities may still want their messages framed as ads). To ensure readers don't feel like they're being pitched by advertisers, use language that conveys warmth and sincerity rather than just straight-up salesmanship--that is, avoid using words like "you" or "your" when referring directly at potential donors; instead opt for phrases like "we," which allow listeners' attention focus on themselves instead of being drawn into an argument between two sides over who has more right than another person does (this can easily happen when there's no real conflict between parties involved). Instead of focusing on selling goods/services/ideas within an article (which could come off as disingenuous), try emphasizing why supporting certain causes matters personally by making connections between social issues affecting individuals today versus yesterday--or even decades ago!

If your charity is looking to raise more awareness of its cause and help spread the word about how it's doing good for others, then press release distribution services are what you need. Not only do these services offer a cost-effective way to reach new audiences through press release format, but they also provide an opportunity for charities to diversify their marketing efforts. If you're looking for more information on how this could benefit your organization, contact one of our experts today!

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