Ms. Beckham Verified

Lauren Beckham Falcone covers pop culture, style, and features for the Herald. She no longer covers stories on teenagers and does not want information on that demographic. If she has previously written on a specific topic, she does not want more information on that topic. She says, the story has already been written, and she will not be covering that topic again. [CR-LF][CR-LF]Pitch her by e-mail. She does not want attachments or high resolution pictures unless she requests them. She advises PR professionals to be timely, give lead time, and to not call in the morning since her deadline is 10 a.m. daily. She also does not want someone contacting her as a resource unless that person is accessible and can actually answer her questions and be of service. Ms. Falcone says the subject line of a good pitch should say what it actually is--whether it is a story idea, a product pitch or so on.

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