Newswire recently helped an Earned Media Advantage Guided Tour client earn an interview on a popular news station that serves residents in New Jersey and New York.
The interview positioned Newswire's Guided Tour client as a subject matter expert and shared insights on how businesses can benefit from planning in 2021 and beyond.
"Newswire acts as an extension of our clients' teams," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Through collaboration and a deep understanding of our clients and their industries, our team is able to identify earned media opportunities like this to build brand awareness and improve online visibility."
Before joining Newswire's Guided Tour program, this particular client had difficulty securing consistent earned media coverage and struggled to identify opportunities to connect with its target audience.
Through the combination of a comprehensive process and the knowledge of its public relations experts, Newswire was able to develop and implement a media and marketing communication strategy that will continue to help this client increase brand awareness, improve SEO, boost website traffic, as well as create and nurture valuable relationships with industry publications.
For nearly 15 years, Newswire has been leveraging its industry-leading press release distribution services to help clients, in a variety of industries, deliver the right message to the right audience at the right time.
"This earned media opportunity put our client in a position to potentially reach an audience of 7 million households," Terenzio noted.
To learn more about how Newswire's integrated solutions are helping small to midsize companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
About Newswire
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Contact Information
Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766
Email: charlie@newswire.com
Source URL - https://www.newswire.com/news/newswire-positions-guided-tour-client-as-thought-leader-21374782
