RYCO MARKETING HOLDS ECOMMERCE EVENT TO HELP CUSTOMERS APPRECIATE IMPORTANCE OF MOBILE SALES

Dublin, Ireland, September 28, 2020 ” Ryco Marketing held an ecommerce event for its customers and business associates, at the company's headquarters in Dublin, to discuss the potential for clients to capitalise on a growing trend for mobile sales.  This development offers significant opportunities for businesses to tap into the increasing tendency for customers to shop online using mobile devices, including smartphones, tablets and laptops.

Participants at the event, held via video conference, included a select group of customers, channel partners, senior company executives and team members. Keynote speaker Glenn Ryan Director at Ryco, shared the company's findings on current sales trends with invitees. According to publicly-available and anonymised data from company sources, there's a clear and increasing trend among consumers to go online first when shopping for goods and services.  

While these trends might differ from one industry to another, a cross-sector national survey[i] conducted by Banking & Payment Federation Ireland (BPFI) indicated that œConsumers are more likely to continue shopping online...  for a broad range of goods and services even after COVID-19 restrictions have been lifted.  

Glenn Ryan stressed the value that online, and especially mobile, sales is poised to play in the coming months. The scaling down of in-store customer visits, driven largely by COVID-19 related fears, is likely to persist into the foreseeable future. This offers a unique opportunity for bricks-and-mortar storefront owners to position themselves to benefit from incremental mobile sales:

œYour loyal customers don't feel safe stepping into stores or visiting shops. And if they can't find you online, they'll likely switch to a competitor with an online presence. Having an inviting, user-friendly online storefront positions retailers to snap up those marginal customers.

Ryco's Director, Damien Ryan, also gave a presentation at the event. Damien Ryan drew attention to changing shopping habits, such as contact-less payment and cash-less purchasing, that will entrench themselves over time. These changing trends also have the potential to significantly disrupt existing brick-and-mortar supply chains, which can have a deleterious effect on a retailers' revenue.

Retailers that aren't equipped to deal with these impending trend changes will find themselves largely ignored by customers, suppliers and business partners who prefer to work remotely and digitally with their associates. Having an online storefront, supported by a technically sound platform like Magento, helps bridge these gaps.

The event featured demonstrations, provided by both Glenn Ryan and Damien Ryan, of the various Magento mobile websites, storefronts and other digital marketing solutions that the company has designed, developed and launched for clients from a cross-section of industries.

At the conclusion of the event, Glenn Ryan stressed the need for retailers, both online and bricks-and-mortar shops, to start putting their mobile sales strategies in place now, ahead of the upcoming Holiday Shopping season:

œIf you are an existing Magento 2.x user, make sure you upgrade your platforms to the latest release. And, with scammers and hackers most active during busy seasons, now's the time to apply all the latest Magento security patches and updates. And if you don't have an online storefront, then start planning now for going live before the holidays

Glenn Ryan and Damien Ryan invited participants, as well as interested retailers, business owners and prospective channel partners, to reach out to the Ryco Marketing team to start working on potential mobile sales strategies at the earliest.

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