Today, NetLine Corporation released its annual 2020 State of B2B Content Consumption and Demand Report for Marketers,
a comprehensive research presentation distilled from 12 months of
first-party content consumption and demand data. The Report translates
the content-consumption patterns generated by millions of B2B buyers
into actionable insights that marketers can leverage and act upon in
their demand generation-centric content marketing initiatives.
By powering the largest content-centric lead generation platform,
NetLine is uniquely positioned to deliver real-time B2B content
engagement information with unrivaled insights. Supported by this
first-party buyer-engagement activity, the 2020 Report arms marketers
with pertinent and practical insights to make real-world decisions. Compared to last year's report, half of all job levels saw an
increase in consumption time relative to the Consumption Gap the span
of time between initial content request and consumption. While it is not
a complete increase across the board, this trend reverts back to what
NetLine observed in its 2018 Consumption Report, which showed an
increase of time to consume content. In addition, days between
additional content requests rose again, slightly, for the third
consecutive year, continuing to emphasize the need for marketers to have
a greater impact with each engagement. In this volume, NetLine's research revealed dozens of remarkable
observations into the direct behaviors of B2B buyers. Here are a few key
highlights: CEO and founder of NetLine Corporation Robert Alvin lauds the
company's ability to analyze more than four million first-party leads to
better inform B2B marketers. "In operating the largest B2B Buyer
Engagement platform on the web, where first-party users are constantly
engaging with and consuming business and technical content pieces,
NetLine is in a one-of-a-kind position to understand what audiences
truly want, Alvin says. By producing the only at-scale resource
available, we're providing B2B marketers with fully permissioned data
they can depend on to create their own successful lead generation
campaigns." By starting with first-party insights delivered in a compact,
non-linear design, marketers can target and reach the high-quality,
in-market professionals their organizations need to succeed. As every
marketing dollar matters and is measured, the 2020 State of B2B Content
Consumption and Demand Report for Marketers gives business leaders the
facts they need to inform and support key decisions and drive ROI. To download the 2020 State of B2B Content Consumption and Demand Report for Marketers, click here. About NetLine Corporation: Source - https://www.newswire.com/news/netline-corporation-announces-2020-state-of-b2b-content-consumption-21147684
NetLine Corporation
empowers B2B marketers with the reach, technology, and expertise
required to drive scalable lead generation results and accelerate the
sales funnel. Operating the largest B2B content syndication lead
generation network, NetLine reaches 125 million unique visitors and
processes more than 700,000 leads monthly across 300 industry sectors.
NetLine's AudienceTarget¢ technology drives prospect discovery, quality
customer lead acquisition, and buyer engagement from real prospect
intent as professionals consume content directly across the network.
Superior quality, on-demand access, and advanced campaign reports enable
all clients to achieve lead generation success. Founded in 1994,
NetLine is privately held and headquartered in Los Gatos, California.
Successful B2B Marketers Start with NetLine.
Company Name | Contact Person | Contact Number | Email Id | Website | Address |
---|---|---|---|---|---|
NETLINE CORPORATION | 2158553547 | evanosten@netline.com | https://www.netline.com/ |
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