IntelligenceBank (www.intelligencebank.com) today announced the launch of MopScore - an industry-first index that enables Chief Marketing Officers and Senior Marketing Leaders to self assess the maturity of their marketing operations, and ultimately, benchmark their scores over time and eventually against their industry.
œWith more and more marketing departments embarking on digital transformation programs, senior marketers need a way to prioritize projects. Having a self-assessment tool to gauge current levels of sophistication - across a range of parameters - helps them paint a vision as to where they should go next, according to Tessa Court, CEO of IntelligenceBank.
MopScore (www.intelligencebank.com/mopscore) is the first global measure of marketing operations maturity. Measured on 12 key dimensions, marketing departments self-generate an operational maturity score on a scale of 0-100, with 100 being the highest score. Scores are calculated against global industry standards across compliance, execution, process and technology initiatives:
|
|
œMarketing budgets usually represent about 10% of turnover and MarTech tends to consume about 26% of the marketing budget, confirms Court. œThereby having this data on hand helps to justify investment spends on marketing technology and process improvement, both of which are more important than ever in changing remote working and regulatory environments as brands chart their course towards marketing operations maturity.
About IntelligenceBank
IntelligenceBank is the leading digital asset management and marketing operations platform, helping content marketers work better and more seamlessly, manage digital assets, creative content approvals and compliance, and creative project management. IntelligenceBank's beautifully designed platform is used by over 400 leading brands with 350,000+ users across the globe.
source - https://www.newswire.com/news/intelligencebank-launches-mopscore-the-first-global-marketing-21147831
| Company Name | Contact Person | Contact Number | Email Id | Website | Address |
|---|---|---|---|---|---|
| INTELLIGENCE BANK | 8552410150 | johnwashington2848@gmail.com | https://www.intelligencebank.com/ |
When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that...Read More
The John & Mable Ringling Museum Press Release of Art is pleased to announce a series of programs that will allow visitors to engage with the muse...Read More
Miami SEO professionals, Web Daytona, have confirmed they will be providing uninterrupted services to help businesses thrive, online, in spite of ...Read More
Anna-Vija McClain, local entrepreneur and CEO of Piccolo Marketing, was elected to the board of directors for the Tennessee Coalition to end dome...Read More
IntelligenceBank (www.intelligencebank.com) today announced the launch of MopScore - an industry-first index that enables Chief Marketing Officers...Read More
