This does not mean that the models of the perfect bodies, the peach skin and the hair considered "ideal" disappeared from the catwalks, but that this world is also giving deserved space to real women, who have in their differentials the missing detail for give a new shine to the catwalks, like trans, black and plus size women.

Model Sofia Rabello

Years ago, these women had their names crossed out of the possible models that could parade on the most famous catwalks in the fashion world and in haute couture events for one reason: prejudice. After all, according to society, they would not be the ideal and perfect standard of beauty.

The good thing is that the world has changed and diversity has been gaining space and entering the scene as a way to put an end to prejudice and "hello" to the new standard of beauty: self-love.

At the age of 19 and born in Itapissuma, Pernambuco, Sofia Rabello , found herself trans at the age of ten, and since then, she has been making her transition, but has not undergone sexual resignation surgery because she feels comfortable with her body. Currently living in Italy, Sofia is a model, influencer and activist LGBYQ +. Her family, mother and siblings have always supported her in her choices and actions.

New fashion bet, the transsexual model was clicked through the lens of the renowned photographer, Glauber Bassi .

Sofia wants to follow in the footsteps of, also a model, Laís Ribeiro, the only Brazilian today from Victoria's Secret and Valetina Sampaio , another trans representative on the catwalks.

"I know it is a disputed market, but it is a dream for me and, therefore, I am dedicating myself and studying a lot about the profession. I hope to build a career in fashion and, with that, that my trajectory can inspire other trans women to conquer their dreams "- said Sofia Rabello .

"My dream has always been to work with the internet, because that's where I found myself and I didn't imagine anything else, except that. My mission is to take trans representativeness wherever I go and show that I am capable of anything, my greatest wish. "

Even though culture is something impregnated in people's lives and the view that the world is not the same as it was many years ago (and a long time ago) is still distorted, the theme about models that deviate from the standards deserves to be highlighted and their real place of speech.

For many years, the fashion world did not see women different from the imposed standard as possible models for catwalks and magazine covers for haute couture, with a focus on trans women. Today, fortunately, the scenario is different. Thus, diversity has been gaining much more space, being the word that is defining the love of consumers for their brands.

What do we mean by that? Brands that invest in diversity have been gaining affection, admiration and, of course, more profit on the part of consumers, who see their faces mirrored in the company itself, making these people, who for many years were considered non-standard, feel part of truth of that universe.

Transsexuality has always been treated as a taboo in society. However, even though there is a lot to evolve, the issue gains new proportions nowadays. The world of fashion is a great facilitator when opening space for different trans models to appear on catwalks and magazines

LGBTQ + representation is necessary in all areas and professions, including fashion.

Sofia Rabello is inspiration for many and always uses the desire to chase their dreams to encourage other transsexuals.

Living in the Province of Di Vicenza, Italy, acting as a model and influencer, with more than 26 thousand followers, in his insta, @ real.gabrielly2, he is a lover of the most extravagant trends and. admires the work of Beyoncé and Naomi Campbell, who are her inspirations and says that: "From the beginning, it was not easy or motivating, because I came face to face with prejudice, but I did not give up. I saw that it was a way of fighting for me and other people who, like me, suffer prejudice for being who they are. "

Companies have been learning a lot about the importance of embracing differences and respecting diversity. It is an evolutionary process and they no longer need to live in hiding. They are on the cover of magazines, catwalks for haute couture and even Victoria's Secret.

"I always try to be focused to give my best in all my work. I am very grateful for every opportunity, for everyone who sees me as a human being, who values ​​me for the professional I am and who supports diversity", completes Sofia.

Sofia Rabello / Instagram: @ real.gabrielly2

Model / Influencer / LGBTQ Activist +

Source: Sofia Rabello @ real.gabrielly2

Model / Influencer / LGBTQ Activist +

Photographer: Glauber Bassi @glauberbassi

Advisory: Marcio Demari / Digital Office: 48-9 8834-8552

Florianópolis / Santa Catarina / Brazil

Source URL - https://www.prnewswire.com/news-releases/modelo-trans-se-torna-aposta-na-moda-pelas-lentes-do-fotografo-glauber-bassi-por-sofia-rabello-825007928.html

The publisher is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week.

The two countries in scope for the Americas are Brazil and the USA. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers' lifestyle and activities. This report summarizes the key findings from responses in week 3.

Key Highlights

Over half of Americans (52%) and Brazilians (53%) are extremely concerned about the coronavirus outbreak. The US now has the most confirmed cases globally, which will undoubtedly be contributing to concern amongst citizens. Whilst in Brazil, it is expected that the true number of COVID-19 cases in much higher, due to a lack of testing and failure to report cases. This uncertainty will continue to cause concern amongst citizens.

66% of Brazilians are now spending more time browsing social media than before the COVID-19 outbreak, with an enormous 31% saying they spend all day using social media.

Unsurprisingly, the figures for fast food/casual restaurants reads very similar to fine-dining. A vast majority of Brazilians and Americans have stopped going or are going significantly less to casual restaurants. However, 8% of Brazilians and 11% of Americans are going to casual restaurants more frequently then before the coronavirus epidemic.

The Consumer Survey shows that Brazilian tourists favor Western and South American products, over those from China, Asia and Africa. European products are seen as the most trustworthy with 83% respondents finding them reliable, closely followed by the USA with 82%.

Scope of the report:

This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Brazil and the USA.

It summarizes key findings from the survey's responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.

Key report benefits:

Gain access to primary survey data results.

Understand how the coronavirus pandemic is changing consumer attitudes.

Assess how you can adapt your business plans and strategies to better meet these changing needs.

Key Topics Covered:

Americans and Brazilians are equally concerned about COVID-19

Brazilians hold high value in the trustworthiness of a product/service

International and domestic travel plans have been affected similarly

There is an opportunity for businesses to take advantage of social media marketing

In Brazil and the US, online reviews and blogs are assuming greater importance

People are visiting fine-dining restaurants less frequently in both markets

There is still a small demand for fast food/casual restaurants

Consumers want to know what companies are doing with regards to COVID-19

About the Survey

For more information about this report visit https://www.researchandmarkets.com/r/hvvknu

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Research and Markets

Laura Wood, Senior Manager

press@researchandmarkets.com

https://www.prnewswire.com/news-releases/impact-of-covid-19-on-consumer-behavior-in-the-us-and-brazil-301060150.html